General

Engagement Marketing: The New Era

There is a new time of marketing upon us; one that is shifting away from the traditional techniques of mass marketing and transactional marketing to engagement marketing. Summing up a great article by Venture Beat, here are seven key principles that define the way your company can connect with customers through engagement marketing. Engagement means connecting …

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The Power of Thanks

The Holidays are the time for acts of gratitude and family gatherings. It’s that one time of the year that people stop to think about all of the wonderful things in their lives and express thanks. The power of “thanks” is tremendous. Not only does it inspire happiness, but when used in a customer appreciation …

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Now Serving: Social Media ROI

based on the ROI. Social media campaigns are sometimes unpredictable; however, your chance of return is greater if you follow these steps, like Outback did with its recent TBT “date night” campaign that resulted in a 7.2-percent increase in its NRN Social 200 score, solidifying its No. 15 position in the real-time rankings. The NRN …

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Keeping it Cool: Health Care Marketing Lessons From The Ice Bucket Challenge

Ask anyone from your neighbor to your coworker to your children, and they will likely know about, or may have even participated in, the ALS Ice Bucket Challenge. This viral campaign increased ALS Association donations 25x compared to last summer. This wildly successful grassroots social marketing campaign left behind many cold and wet people, and, …

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