General

Data Mining and Fast-Food Dining

The Food Business Today – Turning Bites Into Bytes Globally, the entire quick service restaurant (QSR) field is facing a formidable challenge: make informed results-oriented decisions or lose out to brands who will. Certainly, it’s a daunting task for restaurants also facing pricing wars, brand relevance, menu popularity, sustainability, social image, and the ever-present consumer …

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Engagement Marketing: The New Era

There is a new time of marketing upon us; one that is shifting away from the traditional techniques of mass marketing and transactional marketing to engagement marketing. Summing up a great article by Venture Beat, here are seven key principles that define the way your company can connect with customers through engagement marketing. Engagement means connecting …

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The Power of Thanks

The Holidays are the time for acts of gratitude and family gatherings. It’s that one time of the year that people stop to think about all of the wonderful things in their lives and express thanks. The power of “thanks” is tremendous. Not only does it inspire happiness, but when used in a customer appreciation …

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Now Serving: Social Media ROI

based on the ROI. Social media campaigns are sometimes unpredictable; however, your chance of return is greater if you follow these steps, like Outback did with its recent TBT “date night” campaign that resulted in a 7.2-percent increase in its NRN Social 200 score, solidifying its No. 15 position in the real-time rankings. The NRN …

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