There is a new time of marketing upon us; one that is shifting away from the traditional techniques of mass marketing and transactional marketing to engagement marketing. Summing up a great article by Venture Beat, here are seven key principles that define the way your company can connect with customers through engagement marketing. Engagement means connecting …
If you’ve gotten through all of your Thanksgiving leftovers, it can only mean one thing: The holiday season is here! The lack of cornucopias and cranberries is suddenly replaced by the abundance of mistletoe and candy canes…and your holiday PR strategy must be chugging along full speed ahead. If you’re feeling a little late this …
You’re asked to speak at a large industry conference. First, you’re honored; then, you’re intimidated. You have all of the knowledge and experience to do the job, but you’ve never been one for speaking to large crowds. So, how do you tackle it? We’ve collected five tips for you to nail this presentation, and any …
The Holidays are the time for acts of gratitude and family gatherings. It’s that one time of the year that people stop to think about all of the wonderful things in their lives and express thanks. The power of “thanks” is tremendous. Not only does it inspire happiness, but when used in a customer appreciation …
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