Month: December 2014

Engagement Marketing: The New Era

There is a new time of marketing upon us; one that is shifting away from the traditional techniques of mass marketing and transactional marketing to engagement marketing. Summing up a great article by Venture Beat, here are seven key principles that define the way your company can connect with customers through engagement marketing. Engagement means connecting …

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The Power of Thanks

The Holidays are the time for acts of gratitude and family gatherings. It’s that one time of the year that people stop to think about all of the wonderful things in their lives and express thanks. The power of “thanks” is tremendous. Not only does it inspire happiness, but when used in a customer appreciation …

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