Month: November 2014

Now Serving: Social Media ROI

based on the ROI. Social media campaigns are sometimes unpredictable; however, your chance of return is greater if you follow these steps, like Outback did with its recent TBT “date night” campaign that resulted in a 7.2-percent increase in its NRN Social 200 score, solidifying its No. 15 position in the real-time rankings. The NRN …

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Lessons Learned From the Texas Ebola Case

Whether you are a part of the healthcare industry or not, lessons on crisis communication can be learned from the recent Texas Health Presbyterian Hospital Ebola case. The way the hospital and its parent system handled the case and their public relations management has been under intense scrutiny in a “crisis-induced media storm.” This has …

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Digital Crisis Management 101: What Every Company Leader Should Know

We live in a world where one click can create an epic PR crisis for companies of all sizes. Our firm consults with companies and organizations (large and small) and we are always surprised to find that many do not have an existing crisis management plan. In our digital age, every company is at risk …

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