General

Watching Our Money: The new normal in budgeting during COVID-19

Let’s face it – money is tight with COVID-19 looming over all of us. It’s a trickle-down effect where consumers or clients are forced to spend less, so service agencies and companies are taking a hit too. According to an NPR report released in April 2020, more than 17 million Americans applied for unemployment benefits. …

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Changing with the Times: How have you pivoted your marketing during this challenging time?

As the iconic Bob Dylan sang, “The times, they are a-changin’.” With COVID-19, the times are changing, but are you keeping pace? In order to survive the huge shift happening in social and economic conditions, it’s critical to modify your approach to marketing. You and your business depend on it, so it’s time to ask …

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Staying Social While Social Distancing: How brands are using social media during COVID-19 pandemic

Social media has become an important part of our personal and professional lives as social distancing practices settle. For brands, the real-time reach available to deliver messaging straight to the consumer is a huge benefit during these unusual times. As COVID-19 evolves, best practices are continuously being updated and released; we read the newest information …

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We’re Only Human: How staying at home shifts consumer behavior and how it will change consumer marketing

COVID-19 has affected consumers in a number of different ways: self-improvement, retreating, stress eating—some burying heads in the sand and going on with life as if nothing has changed. We all cope in our own way. But, the one shift many have in common is staying home. What does this mean for consumer behavior? Outside …

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Finding a New Purpose: Sourcing necessities through promotional companies during this pandemic

COVID-19 has revealed our shockingly high priority on toilet paper, but that’s not the only shortage that’s developed as a result of the pandemic. Food shortages for bread, flour, eggs and basic baking ingredients have been difficult to find on store shelves too. In response, restaurants that were forced to close their dine-in services have …

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Data Mining and Fast-Food Dining

The Food Business Today – Turning Bites Into Bytes Globally, the entire quick service restaurant (QSR) field is facing a formidable challenge: make informed results-oriented decisions or lose out to brands who will. Certainly, it’s a daunting task for restaurants also facing pricing wars, brand relevance, menu popularity, sustainability, social image, and the ever-present consumer …

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Engagement Marketing: The New Era

There is a new time of marketing upon us; one that is shifting away from the traditional techniques of mass marketing and transactional marketing to engagement marketing. Summing up a great article by Venture Beat, here are seven key principles that define the way your company can connect with customers through engagement marketing. Engagement means connecting …

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