Month: October 2014

Keeping it Cool: Health Care Marketing Lessons From The Ice Bucket Challenge

Ask anyone from your neighbor to your coworker to your children, and they will likely know about, or may have even participated in, the ALS Ice Bucket Challenge. This viral campaign increased ALS Association donations 25x compared to last summer. This wildly successful grassroots social marketing campaign left behind many cold and wet people, and, …

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A Happy Customer: The Most Important Thing You Will Ever Serve

Think of the best restaurant experience that you have ever had. Chances are, you’ll remember details about your entire experience, from the food to the atmosphere to the service, and beyond. As PR professionals, we advise our clients (many in the restaurant/hospitality industry) that a happy customer is the most important thing they will ever …

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Social Media Crisis Management- 2 Tips Every C-Suite Leader Should Know

Brands are increasingly pushing the envelope and putting their reputations on the line with social media messaging that is turning into full-blown company PR crises. Just two weeks ago, DiGiorno Pizza demonstrated the danger in piggybacking on unrelated but topical hashtags to self-promote via social media. DiGiorno’s use of the #WhyIStayed hashtag backfired because that …

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